LDI 2016

“I have a passion for audio.” Simply stated, that is how Tarik Solangi has evolved to become National Sales Manager for RCF USA. Solangi has been in the position nearly two years. But his tenure with RCF goes back years. “An incubation period,” as he calls it. A little over five years ago, Solangi was hired by RCF USA on a contract service basis to provide technical support and product demonstrations of their touring and line array products. Over that period of time, RCF USA President Roni Nevo came to recognize Solangi’s skills beyond just his engineering expertise. “Tarik met the parameters of my philosophy of what a sales manager should be like,” says Nevo. “Selling skills are not enough…professionalism, product knowledge, along with engineering and implementation skills are all required.” The metamorphosis of Solangi to the position actually dates back decades. His involvement with RCF comes from having been a user, a dealer, a studio engineer and live sound production to his role as product specialist. He has owned a production company and recording studio for over 20 years. He’s worked with a variety of national acts and regional bands on tour. With his work in the studio, he has over 500 album credits as a recording engineer. “My general knowledge of all aspects of audio, my passion for audio to provide the right sound and proper solution, and the people skills I have developed dealing with the personalities of musicians in both the studio and concert arenas have helped shaped me,” says Solangi. Because of that, “people trust my suggestions and recommendations. It’s not a sales pitch, it’s a solution.” The results of Solangi’s management has been astounding with company growth over the past two years exceeding 30%.